Phillip Araujo

Founder & CEO

Navigating the New INFORM Consumers Act

Jun 21, 2023


Seller Identity

The INFORM Consumers Act is a new US federal law effective from June 27, 2023, that impacts high-volume third-party sellers on Amazon’s US store. Here’s a quick rundown of what you need to know:

Key Obligations

  1. Disclosure of Business Information: Provide specific business information to Amazon, which will be collected, verified, and disclosed. This includes your name, government-issued ID, business address, bank account information, email address, phone number, and tax identification number. Keep this information updated and notify Amazon of any changes.

  2. Annual Certification: Certify annually that your information is accurate.

Who is Affected?

Third-party sellers on who, in any 12-month period during the previous 24 months, have sold 200 or more new or unused consumer products and generated $5,000 or more in gross revenues.

Consequences for Non-Compliance

Failure to respond to Amazon’s verification request within the specified timeframe may result in withheld payments or account deactivation until the necessary information is provided and verified.

Preparation Steps

  1. Visit your account information page in Seller Central to ensure your information is accurate and current.

  2. Respond promptly to any emails from Amazon requesting verification or annual certification.

Data Privacy

Amazon employs stringent security measures to protect your confidential information. Personal information is managed in line with the Privacy Notice.

Additional Information

Phillip Araujo

Founder & CEO