The INFORM Consumers Act is a new US federal law effective from June 27, 2023, that impacts high-volume third-party sellers on Amazon’s US store. Here’s a quick rundown of what you need to know:
Key Obligations
Disclosure of Business Information: Provide specific business information to Amazon, which will be collected, verified, and disclosed. This includes your name, government-issued ID, business address, bank account information, email address, phone number, and tax identification number. Keep this information updated and notify Amazon of any changes.
Annual Certification: Certify annually that your information is accurate.
Who is Affected?
Third-party sellers on Amazon.com who, in any 12-month period during the previous 24 months, have sold 200 or more new or unused consumer products and generated $5,000 or more in gross revenues.
Consequences for Non-Compliance
Failure to respond to Amazon’s verification request within the specified timeframe may result in withheld payments or account deactivation until the necessary information is provided and verified.
Preparation Steps
Visit your account information page in Seller Central to ensure your information is accurate and current.
Respond promptly to any emails from Amazon requesting verification or annual certification.
Data Privacy
Amazon employs stringent security measures to protect your confidential information. Personal information is managed in line with the Amazon.com Privacy Notice.
Additional Information
For more about Amazon’s seller verification processes, visit the Global seller identity verification page.
For details on the INFORM Consumers Act, visit the Congress.gov website.