Phillip Araujo

Founder & CEO

Navigating the Challenges of Amazon Wholesale Selling

Sep 1, 2023


amazon wholesale challenges

Selling wholesale on Amazon comes with its own set of challenges. However, with the right strategies and tools, you can overcome these hurdles and build a successful business. Here are some tips for navigating the top 4 challenges of Amazon wholesale selling:

  1. Competition on Listings: Winning the buy box is crucial for making sales on Amazon. To increase your chances, make sure to offer competitive pricing and use Fulfillment by Amazon (FBA). Being an FBA seller increases your chances of winning the buy box, as Amazon favors short delivery times.

  2. Finding Suppliers: Finding suppliers can be difficult when starting out, but it gets easier as your network of vendors grows. Attend trade shows, join online forums, and network with other sellers to grow your list of potential suppliers. Also, don’t be afraid to reach out to manufacturers directly.

  3. Keeping Costs Low: Utilize technology to help keep costs low and optimize your business processes. Tools like SentryStock can help optimize FBA inbound shipment preparation, while ScanUnlimited can streamline the product research process. Investing in the right tools can save you time and money in the long run.

  4. Account Suspensions: To avoid account suspensions, make sure to thoroughly understand and follow all of Amazon’s policies. If you do find yourself suspended, consider hiring an account health team to assist with reactivating your account. They can help you craft a detailed plan of action and guide you through the reinstatement process.


While selling wholesale on Amazon comes with its challenges, with the right strategies and tools, you can overcome these hurdles and build a successful business. Remember to focus on winning the buy box, continuously grow your network of suppliers, utilize technology to optimize your processes, and always adhere to Amazon’s policies. With dedication and perseverance, you can navigate the challenges of Amazon wholesale selling and build a profitable business.

Phillip Araujo

Founder & CEO